that driftwood tea blog


The adventures and realities of owning and running driftwood tea
written by James Henderson Robe

driftwood tea | taste fresher teas
To celebrate the arrival of the 2012 spring harvest of teas we decided to update all of our images on the driftwood tea website. 
Tea essentially is a product to be consumed however, selling it online there are obviously some limitations to trying it before purchase. Every tea I select for driftwood I have done so because I believe it tastes fantastic. While I try to describe them as honestly as possible - and seek different opinions on each to check others agree with me - one of the first things I remember being taught at Le Cordon Bleu was that as humans we are visual creatures, consuming with our eyes before our mouths. 
Over the course of my career, firstly as a personal chef and then more recently in the media, I’ve been fortunate to work with some outstanding food stylists and photographers. I’ve always been astonished at how creatively they can present dishes.
When it comes to photographing tea there’s a fine line tread by all online retailers as we try to show our teas in their best light without too heavily stylising and misrepresenting them. I really hope an honest representation of our teas is something we’ve managed to achieve with our new naturally light images. By photographing them this way the white tea remains white without being artificial. The same with our green teas and oolongs, we feel we’ve captured their natural beauty, and that now they look as good as they taste.
James

To celebrate the arrival of the 2012 spring harvest of teas we decided to update all of our images on the driftwood tea website. 

Tea essentially is a product to be consumed however, selling it online there are obviously some limitations to trying it before purchase. Every tea I select for driftwood I have done so because I believe it tastes fantastic. While I try to describe them as honestly as possible - and seek different opinions on each to check others agree with me - one of the first things I remember being taught at Le Cordon Bleu was that as humans we are visual creatures, consuming with our eyes before our mouths. 

Over the course of my career, firstly as a personal chef and then more recently in the media, I’ve been fortunate to work with some outstanding food stylists and photographers. I’ve always been astonished at how creatively they can present dishes.

When it comes to photographing tea there’s a fine line tread by all online retailers as we try to show our teas in their best light without too heavily stylising and misrepresenting them. I really hope an honest representation of our teas is something we’ve managed to achieve with our new naturally light images. By photographing them this way the white tea remains white without being artificial. The same with our green teas and oolongs, we feel we’ve captured their natural beauty, and that now they look as good as they taste.

James

  1. sebinspiration reblogged this from driftwoodtea
  2. inquisitorian reblogged this from driftwoodtea
  3. earthbound-brewer reblogged this from driftwoodtea
  4. lohien reblogged this from sarurunkamui
  5. teasthetics reblogged this from sarurunkamui
  6. worldwind007 reblogged this from sarurunkamui
  7. sarurunkamui reblogged this from driftwoodtea
  8. reverdetambours reblogged this from driftwoodtea
  9. art-of-driftwood-tea reblogged this from driftwoodtea
  10. adecentnightssleep reblogged this from midwest-alaskan
  11. sootspirit reblogged this from xveganvancex
  12. animamcupitor reblogged this from labyrinth-of-lucifer
  13. loveandmisadventure reblogged this from labyrinth-of-lucifer
  14. motherpuncher666 reblogged this from xveganvancex
  15. theparanoidnerd reblogged this from xveganvancex
  16. xveganvancex reblogged this from driftwoodtea
  17. birdfingers reblogged this from veganfeast
  18. neiru2013 reblogged this from veganfeast
  19. stank-face reblogged this from veganfeast
  20. steepthetree reblogged this from polarbearsandtea
  21. turtlesnanodayo reblogged this from aloha-baltan
  22. ahleh reblogged this from aloha-baltan